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In June 2011 Mietchen, Pampel & Heller formulated “Criteria for the Journal of the Future” on beyondthejournal.net.
Their criteria encompass the Dynamics, Scope, Access, Replicability, Review, Presentation & Transparency of future journals.
To me a crucial point seems to be the aspect of ‘Transparency’. The authors formulate their criterion as follows:

Disclosure of conflicts of interest creates transparency. The scientific journal of the future promotes transparency by requiring its editorial board, the editors and the authors to disclose both existing and potential conflicts of interest with respect to a publication and to make explicit their contributions to any publication.”

This criterion can only be seen as an urgent request, an appeal. The more the personal fate of a scientist depends on publication rates, on funding by the public or private sector (e.g. pharmaceutical industry), the less secure his/her personal future as a scientist, the greater the “existing and potential conflicts of interest”. You might admit whose your funding agencies, but only to deny any resultant conflicts of interest!

To overcome these weird mechanisms we have to call for more unconditional funding, for reducing the influence of the private sector on research.

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